Digital automation relies on software tools and technologies such as artificial intelligence, machine learning, and robotic process automation to streamline and optimize business processes. For example, businesses can use digital automation to automate customer service inquiries, such as answering common questions via chatbots, or automate sales processes, such as lead generation and lead nurturing.

Digital automation can benefit businesses, including increased efficiency, improved accuracy, reduced costs, and increased scalability. By automating repetitive tasks, companies can free their employees to focus on more high-value tasks, such as strategy, creativity, and innovation.

One of the key benefits of digital automation is that it can improve the customer experience by providing faster response times and more personalized interactions. For example, businesses can use data analytics to identify customer preferences and behaviour and use that information to provide more targeted and relevant marketing messages and product recommendations.